Proposal #71
Forse Analytics for Uniswap Revitalization and Growth Program
Description
Forse Analytics for Uniswap Revitalization and Growth Program
Simple Summary
This proposal seeks to onboard Forse by StableLab as a data service provider, helping analyze the effectiveness of the Uniswap Revitalization and Growth Program. The offchain vote was passed in early August of this year, and for a month, we have discussed with various Uniswap DAO participants to incorporate their feedback.
Feedback Incorporated
1. Accountability and Completion Based
-The budget once the onchain vote passes will first go to the Uniswap Accountability Committee. Once the Committee confirms that the work has been completed, StableLab can claim the budget. If a StableLab member is on the Committee, one will not interfere and leave the decision to other Committee members.
2. Budget and Scope Changes
-Initially, the RFC requested $70,000 worth of UNI to analyze the impact of the Uniswap Revitalization and Growth Program for 3 blockchains chosen by the Uniswap DAO, this was expanded to 4 blockchains for offchain vote following the feedback. However, there were more suggestions for reduced scope and lower budget. Thus, the Analytics will cover 3 blockchains but at a reduced cost of $60,000, effectively reducing the cost by $10,000 compared to the original proposal.
3. Preventing Redundancy
-There have been concerns that the work on Arbitrum especially might overlap with Gauntlet’s research on incentive programs on Arbitrum. We are in active talks with the Gauntlet team and will also ensure the work doesn’t overlap with Gauntlet’s domains.
Motivation
In February 2024, the Uniswap DAO introduced the Uniswap Revitalization and Growth Program, which incentivizes users to participate in current and new deployments of Uniswap on different networks within the L2 space. The initial onboarding packages of this program cost the Uniswap DAO at least $3.5M worth of assets.
We propose that Uniswap DAO engage with Forse, our DAO intelligence and analytics platform, to analyze the impact of the Uniswap Revitalization and Growth program and assess if the current approach drives real growth.
By assessing the impacts of the Revitalization and Growth Program, the Uniswap DAO will have valuable insights to improve further iterations of the Revitalization and Growth Program or other incentive programs. Armed with this information, Uniswap DAO will be able to understand what was the most relevant user groups, and their acquisition cost, and evaluate if the Revitalization and Growth program effectively modified user behavior and led to increased stickiness of users, and therefore TVL and other top-level protocol metrics.
Recently, StableLab supported the Arbitrum DAO as the Program Manager for the Arbitrum Short-Term Incentives Program, and we delivered a comprehensive analysis of the STIP to the Arbitrium DAO.
With Uniswap allocating over $3.5M worth of assets for the purpose of growing Uniswap’s market share, it is essential to ensure that the DAO analyses and reviews the impact of these incentives on an ongoing basis.
What is Forse?
Forse is a data and intelligence platform built by StableLab helping DAOs analyze the impact of governance decisions in protocol growth, top-line metrics, and governance operations, including its cost and effort structures. StableLab is the leading provider of governance products and solutions for decentralized protocols. We work with various projects, from the ones just starting their journey to decentralization to the most prominent DeFi protocols.
This service provider engagement grants the Uniswap DAO access to the services of the entire StableLab team. Specifically, three StableLab team members will be the primary points of contact.
Team
Christian Ziegler is the Tech Lead at StableLab. Previously, he worked as a researcher at the Technical University of Munich (TUM), where he wrote his doctoral thesis on DAOs. In 2018, he co-founded Blockcurators GmbH. Christian has several published scientific articles, including a Taxonomy of DAOs; scoring methodologies for DAOs; network analysis of DAOS; and classification of DAO proposals using LLMs; among others.
Johannes Loewe is the Data Lead at StableLab, where he focuses on all stages of AI and ML development, from experimentation to deployment. Before joining StableLab, he was a Freelance AI & Blockchain Software Engineer. He also has experience with DAOs, being a founding member of PretzelDAO in Munich. He holds a Bachelor's degree from Radboud University in the Netherlands and a Master's degree in Machine Learning from NUI-Galway in Ireland.
Marcos Miranda is the Head of Product at StableLab. With over 5 years of experience in Product Management, focusing on Web3 and Analytics products, he is also experienced in building DeFi protocols, having previously worked for other protocols in the space.
Specification
By analyzing the impact of these incentives, Forse by StableLab hopes to identify the following:
- Impact quantification of the Uniswap Revitalization and Growth Program in top-line protocol metrics with the isolation of external factors influencing these metrics as far as permitted and reasonably possible.
- User segmentation and analysis based on archetypes of users to determine the types of users attracted through the incentive program.
- Post-incentive user retention, reactivation, and user acquisition cost metrics.
- Per-dollar value of incentives compared to other ways of incentivizing users (e.g. Airdrops, LP rewards, grants, ..).
- User Retention and activity patterns over the time of the Uniswap Revitalization and Growth Program.
To see Forse in action, explore our interactive dashboard showcasing the Arbitrum Short-Term Incentives Program. This provides a great example of what our output could be for Uniswap’s Revitalization and Growth Program.
Budget Request
The proposal requests $60,000 worth of UNI, which is 8700 UNI to analyze the impact of the Uniswap Revitalization and Growth Program so far for 3 blockchains chosen by the Uniswap DAO, with 3 months of additional maintenance support and updates to analytics modules utilized in the live dashboard.
Three Blockchains Among Chosen by the Uniswap DAO
| Blockchains | TVL |
|---|---|
| Arbitrum | $2.596b |
| Base | $1.35b |
| Blast | $838.46m |
Timeline
- Pending
- Active· block 20,834,686block 20,834,686 → 20,875,006
- Defeated· block 20,875,006
Votes53
Forse Analytics will unearth valuable information from the Uniswap Revitalization and Growth Program.
https://gov.uniswap.org/t/temp-check-forse-analytics-for-uniswap-revitalization-and-growth-program/24373/23?u=she256
While we agree with some of the other delegates that a few minor specifics around the deliverables could’ve been clarified before this went to a vote, these are likely to be ironed out by the time the Accountability Committee signs off on the initiative. The idea itself makes perfect sense: if we can better understand the effectiveness of the Uniswap Revitalization and Growth Program, the proposed analysis can provide valuable insights and help the DAO make more informed decisions going forward.
After evaluating this and looking at various perspectives, we'll be choosing to abstain on the proposal in its current form - we think although directionally it is valuable for Uniswap to have some analytics tool, we'd prefer if the accountability committee first commissions reports highlighting the need for such a tool in the first place and what role a proposed tool might actually contribute to the specifics of an incentive program/inform the incentive process, followed by a competitive submission process, rather than a direct solicitation for funding.
Currently, we don’t have a strong opinion on this. We think the revisions made are good. If people want to fund this proposal, we won't oppose it, but we don’t think we’ll see much value in the research either. The goal of the Uniswap Revitalization and Growth program is for Uniswap to establish a position in new chains such that if the chain ends up growing significantly, Uniswap can grow with the chain rather than trying to join later and face an uphill battle. The incentives are meant to help Uniswap establish itself at the chain during the initial launch and then end with no plan to bring it back. The hope is that two or three chains that get these incentives grow to become massive chains, and then we'll have a great market position. Generally, we learn the most about a new blockchain's potential success in those few months while working with them on the new deployment, marketing, and other post-launch efforts.
https://gov.uniswap.org/t/temp-check-forse-analytics-for-uniswap-revitalization-and-growth-program/24373/21
Forse is a good platform with a lot of potential. The role of Stablelab, extremely entrenched in uniswap, puts the platform at an advantage compared to peers potentially. Plus faith in Doo in taking us to the Valhalla of analytics.
It provides valuable insights into Uniswap’s growth impact, enhances strategic planning, and ensures effective use of DAO funds.
I’m really interested in this proposal, especially I think it’s important to see how Uniswap’s incentive programs are affecting the DAO. Offering rewards to get people involved can be expensive, so we need to find out if it’s actually making people more active in the DAO by using Force. Moreover, the choice of three blockchains also seems like a good decision. We don’t need to spread our resources and money too thin across too many chains. These three blockchains have high TVL, so it makes sense to focus on them. By concentrating on these, hopefully, it’ll help us analyze how well we’re attracting and retaining users on these networks.